Tumblr's 2012 revenue was just $13m leading analysts to suggest Yahoo had overpaid for the deal.
Tumblr launched on 19 February 2007 with Jupiter in Sagittarius moving towards a conjunction with Pluto with Jupiter in a lucky square to Uranus.
It doesn’t sit very comfortably with Yahoo since T’s Mars in Capricorn is conjunct Y’s Uranus; T’s Uranus is conjunct Y’s Saturn; and T’s Saturn is conjunct Y’s Mars. So very bad tempered and at cross purposes.
The Tumblr/Yahoo relationship chart certainly has a mega-big composite Jupiter Pluto conjunction which could hint at success; but it also has a mutually-undermining Mars square Neptune and a rather discouraging Sun square Saturn. So it’ll be a real slog to make the match fit.
Marissa Meyer, CEO of Yahoo born 30 May 1975, is another of those Gemini Sun opposition Neptune, trine Pluto ones – she was born 6 days before Angelina Jolie. And like Angelina she has her Pluto in a ferociously determined, never-say-die opposition to Mars in Aries. She’s all Cardinal and Mutable apart from a Fixed Aquarius Moon and no Earth – so she’ll be endlessly on the go and wound up.
She looks over confident at the moment with transiting Pluto opposition her Jupiter/Pluto midpoint and square her Mars/Jupiter midpoint with tr Uranus conjunct the latter and square the former. So definitely on a rip roaring high.
But the acquisition will have a shaky start since tr Neptune is conjunct the composite Sun, trine Mars and square Saturn in the Yahoo/Tumblr chart well into 2014.
Marissa Meyer’s chart looks to be hitting major problems of a non-successful variety come 2015 with tr Neptune square her Gemini Sun, tr Uranus square her Saturn and worse Solar Arc Sun conjunct her Saturn. So panicky failure, low energy and willpower, grinding to a halt.